May 11
2
Enterprise-level SEO ain’t for the faint of heart. Marshall Simmonds is one of the top experts at Enterprise SEO and he took some time to answer some questions about his trade: 1. Please give us your background and tell us what you do for a living. I’ve been working in the search industry since my 1997 start in Bend, Oregon. I took a job with About.com in 1999 managing their search strategy for the About.com network. This entailed a massive education process in what was considered a very new area of promotion. I received invaluable experience in true strategic enterprise consulting when About.com was acquired by publishing conglomerate Primedia .
Excerpt from:
SEO For The Enterprise: My Interview With Marshall Simmonds